Our Tips to Designing an Accessible Website for your Business

In that regard, implementing the following tips can help enhance your lead generation and ensure a more enjoyable user experience:

An effective website should have a design that makes transactions easy to navigate and convenient for customers. While a typical website has a page dedicated to extracting information such as contact forms, ready-made FAQS, and an e-mail section made for inquiries, adding a contact number can make a world of difference in establishing a sense of credibility to your site. Most customers are likely not to call, but having a go-to source of contact is an effective way of assuring customers that there are multiple options to reach your company.

A website is not meant to be a glorified brochure for your company’s products or services. Instead, it should aim to provide all the necessary information about your brand as well as have engaging content that can reel customers into exploring your site. Beyond stimulating content, every page should include contact forms to encourage customers to sign up for your services.

You can spruce it up and make the contact more visually enticing by adding quotes, arrows, or eye-catching graphics that guide customers to the form and increase the likelihood of increasing your site’s conversion rate. Another tip is to keep the form simple — if visitors aren’t asked too many questions, there is a much higher chance that they will answer.

Customer testimonials are an essential element in any business website as it acts as unbiased comments instead of a persuasive sales pitch. This establishes trust and has the power to encourage customers to buy your products or services. To enhance the look of the testimonials, include high-quality images to create a visual cue that makes for a stronger impact to customers.

Adding videos, images, or graphic illustrations can transform your site competitive edge as it increases customer engagement and entertainment. Rich media files have the power to be compelling as it can evoke an emotional charge from customers, which ultimately leads to higher conversions. It can be as simple as adding an end-of-video form, an in-video call-to-action, or a pre-video email-gate. With embedded forms and built-in plugins, your website can be bustling with activity and leads in a matter of a single click!

Trust seals are often presumed to be nothing but eye-candy, but when done correctly, it can build your website’s credibility and earn the trust of your prospective customers. It’s essential to have on any site as it verifies your brand’s identity and reputation. To prevent it from being nothing but visual decoration, make sure that it includes a guarantee wherein customers can verify the authenticity of the seal. 

If you’re looking for a digital marketing & website design agency in Quebec, get in touch with us for a free consultation.