Attracting Visitors - How to Use Colour in Your Web Design

One way to enhance the overall look and appearance of your website is the use of colour. Colour is a crucial element in your web design. It can bring a dull and boring website to life and create a sense of order and balance. Conversely, not using the right colours can take away from your web design and ruin the overall impact of your website. 

That’s why it’s best to incorporate the right colours into your web design. We bet you are aware of colour psychology and how colours can appeal to the audience. That said, here’s how to use colour in your web design to attract visitors to your website:

Colour psychology plays an essential role in marketing. It involves the study of hues that affect human behaviour. It suggests that colour influences the way we perceive certain things.

A study conducted by the Institute for Color Research reveals that people make subconscious judgments about a person, place, or thing within 90 seconds of their first encounter. 

That said, your web design should capture someone’s attention in a short span of time. The impact of colour choice can be instrumental to your marketing pursuits. In the end, web design can impact your overall brand recognition.

 

As they say, different strokes for different folks. This also applies to the colours of your web design. So when incorporating certain colours for your website, it’s essential to understand your brand and consider your target market.

Apparently, different people from different demographics are drawn to a variety of colours. Chances are an individual’s emotional response to colour depends on their age and the colour context. In some cases, the meanings of colours are based on cultural and regional interpretation.

The bottom line is, make sure that you know your target market, that they aren’t offended by your choice of colours, and that they’re drawn to the colour of your web design. Your approach to colour will determine the efficiency of your web design.

In most cases, web designers use a white page by default as the background and black for their text, because that’s the most readable colour. Also, colour contrasting is used to break up elements of a page. It will naturally draw attention to key action buttons.

For web designs, particularly for business websites, it’s best to use a professional approach. The goal is to ensure that the design of your website is pleasing to the eye. This will help users determine the purpose of the page and take the action you want them to take. 

This is typically done by using white space and balancing colours on the website. The minimalist approach is being widely used these days because people are realizing that less is indeed more. Such an approach makes a website look more professional. It is what most businesses use for their web design.

If you’re looking for a website designer in Quebec, get in touch with us for a free consultation.