SEO

Canadian SEO - The Better Way

We specialize in all aspects of Canadian SEO & are dedicated to getting your website found by those who are looking for it.

Why CAAD For Your Canadian SEO?

By choosing Canadian Advanced Digital for your SEO Services in Canada, you're making the decision to work with a Canadian SEO Company that knows the ins-and-outs of the business, and the difference between SEO in Canada and SEO in the US.

Have you ever noticed how people in the US don't know how to spell colour? Well Google does, and your customers do. A simple mistake like that one could cost you thousands of dollars! That's why you need to hire Canadian.

Canadian SEO Is Not American SEO

There are many differences between our two great countries. When it comes to search engine optimization, these differences are amplified.

People in the USA use different terminology, and different spelling for many of their terms. For example, a Canadian may be more likely to search the term "House painting services in Toronto" where an American would choose to search "I want my house painted".

Knowing your demographics and how your customers think is key when it comes to Canadian SEO, and cannot be overlooked. The content of a web page looking to rank for "I want my house painted" will be drastically different than a page trying to rank for "House painting services in Toronto".

Ethical SEO Services In Canada

Ethical SEO is a tricky subject. It's a lot more work than the shady "Black Hat" SEO that you'll get offers for in spam emails & telemarketing calls, where they tell you they'll rank your site for $200.

Using methods like these people use is not only ineffective, but can also be dangerous to your site. If Google determines that you're using unethical methods to scam the rankings, they can just up and remove you from their index entirely. This means you're no longer able to be found on Google in any way.

I don't think I need to tell you how disastrous that could be.

Canadian Advanced digital doesn't use any black-hat methods of Canadian SEO at all. We pride ourselves on using only the safest & most effective ways to get our clients' sites ranked, to ensure that their rankings last, and that they continue to reap the benefits of Google for years to come.

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All-In-One SEO Company In Canada

Canadian Advanced Digital takes an All-In-One approach to our Canadian SEO Services. We don't expect you to know exactly what you need when it comes to specific Canadian SEO Services, that's what you're hiring us for!

We make each client their own custom Canadian SEO strategy to best fit their business, industry, and area.

It's our goal to give you more time to run your business, while letting us deal with all of these things.

Keyword Research

Good keyword research is the foundation of every successful Canadian SEO campaign in history. By finding out how your customers search for your services, and which words they use when they do, we're much more likely to run a successful campaign.

"Keyword research is just market research for the 21st century" - Backlinko
Link Building

Links are the lifeblood of the internet. As a matter of fact, you can think of Links as what makes it "The Web"! Without links, the internet would just be an enormous collection of websites that nobody ever found.

At Canadian Advanced Digital, we stay far away from nefarious methods of building links for Canadian SEO. These black-hat methods of link building can be detrimental to your website, and hurt your rankings on the SERP (Search Engine Results Page)
Citation Building

Citations are another huge marker to Google that your business is relevant in the industry. By making sure that everyone on the internet who mentions your business Name, Address, and Phone Number have exactly the same content, down to the formatting of the phone number, we're making sure that Google is certain of what information to give to visitors.

Something as simple as one address saying "123 Main Boulevard" and another saying "123 Main Blvd." can make Google nervous about what your address is! Canadian SEO relies heavily on accurate citations.
Content Creation

Ah, and we're at Content. Content is the writing on your page, the writing behind your images, and everything in between. You need to be sure that every word on your website has a purpose!

We take an SEO-Oriented approach to content writing, while maintaining your brand's integrity. What this means is, we write content that Google will understand very well, and be able to tell which words it should rank you for, while also providing your visitors with all the information they're looking for.

Canadian SEO content creation is a very fine line, and should not be entered into lightly!
On-Page Optimization

On-Page Optimization is the nitty-gritty part of Canadian SEO. It's mostly making sure that your page is following Google's guidelines and best-practices, making sure you're not over-optimizing for any of your keywords, and making sure the code on your page is exactly right.

Google has many different ways to decide which pages to place at the top of search results. Over 200, in fact. Some of these relate to how many Headings are on a page, how the code of your page is structured, and that's what we take care of with On-Page Optimization.
Off-Page Optimization

Off-Page Optimization is everything else! It's ensuring your citations are all accurate, making sure your backlink profile is spam-free and relevant. Making sure that everywhere your brand is mentioned the information is correct!

Off-Page is where we deal with Citations, Backlinks, Off-page content creation, and everything in between. You don't have a Canadian SEO campaign without a solid off-page plan!
Analytics Tracking Of Visitor Behaviour

By using various tools & software, we can take a look at exactly how your visitors are engaging with your website. We'll look for anomalies, like if visitors are clicking one button much more than another, or if they're leaving your page right away, rather than sticking around and reading it.

All of these things are more datapoints that Google uses when determining your page's rank. By keeping a very close eye on how people are interacting with your website, we can take action to optimize your pages for your visitors.
Schema Markup

Have you ever noticed, when you search something on Google, some of the results have other little things with them? These can be other page links, reviews, event listings.

All of these things are done using Schema Markup, which is code embedded in your pages that tells Google what to display. By taking advantage of this, you're able to get your customers exactly what they're looking for even faster, and you actually take up more of the SERP!

If you actually went through all of those points, and read them all, congratulations!

You now have a better idea of what is involved in optimizing your website, and how much work it is to get everything just right.

You also probably have a bit of a headache. That's fine! You don't have to worry about any of these things, that's our job.